Logo Design

For the logo for the magazine "Wanderer" I wanted to keep all letter lowercase in the Gil Sans Ultra Bold to be simplistic yet eye-catching. In this way the logo can adopt the cover picture and other cover logos that may be needed without overpower them, but still the name of the magazine is clear. By adding the alternating lines of color, I wanted to create not only a fun color palette, but also a slight sense of movement in the letters, reflecting the name of the magazine itself.